Blog

Signs, signs, everywhere signs. As a business owner, you're surrounded by signs everywhere you go. With so many options available, it’s easy to feel overwhelmed. But worry not! Creative SignWorks is here to shed some light on the benefits of illuminated business signs.

Wooden signage has stood the test of time, adorning homes and businesses for centuries.
Their lasting charm stems from the classic, homelike ambiance they offer, complemented by a distinctive, personalized touch.

While exterior signs undoubtedly act as the initial allure, it's the often-overlooked interior building signage that emerges as the unsung hero, wielding a profound influence on the customer experience.

In today’s dynamic and fiercely competitive business environment, success hinges on well-crafted strategies. While digital marketing has rightfully claimed its place in the spotlight, one traditional tool continues to wield significant influence – signage.

Lots of goods and services move thanks to window signs. New products are introduced, specialties are advertised and ads from other media are backed up as a point-of purchase reminder. The names of businesses are repeated at a height where passersby can easily read and respond to them.

With fall just around the corner, small business’ should be thinking back to business, a new season with fresh looks, new content, updated promotions – whatever it takes to recapture your audience. Research indicates that 85% of your customers live or work within an eight km radius of your business.